Mixed Signals

What’s wrong with this picture?

I was recently traveling in Washington, DC and was struck by their pedestrian signs.  There is a major design flaw here.  Why make the numbers red when red means stop?  Let me explain further…

Of course, it is obvious from the photos which means stop and which means go.  The problem is, at least as a New Yorker, I never really LOOK at these signs — rather, I catch them out of the corner of my eye.  If you are used to living in a city, you are probably conditioned in this way as well.  While in DC, I often found myself stopping when I should have been going because I caught a glimpse of the red timer out of the corner of my eye.  At each intersection, I would feel an unconscious hesitation because of the red-lit sign.  I doubt that I am alone in this reaction since most other cities follow the white (go) and red (stop) convention.

For this to be more effective, the timer should be white to match the GO indicator and perhaps it can turn red in the last few seconds, although after the timer reaches zero the red hand flashes to alert pedestrians not to start crossing so this may not even be necessary.

Is this a big deal?  Well, there are certainly worse things in life and this is a small issue.  However, this issue in particular would have been so easy and inexpensive to correct on the drawing board before it was rolled out across the city.  There is no reason why it had to be this way.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

ESCALATORS: Why are they so BORING?

They all look pretty much the same.  They’re made of metal and (sometimes) glass.  The utilitarian escalator is prevalent in just about every mall and public space.  From the most basic to the most lavish buildings, the escalators are the same.  Why can’t escalators better complement the spaces that they are in?

As an example, the escalators in the NYC subway system and those in the opulent Time Warner Center are (at least from an aesthetic point of view) virtually identical. Here are some photos:

Why are they the same?  In a luxury building full of Italian marble and beautiful wooden banisters, why must the escalators be so cookie-cutter?  They should have inlaid marble on the edges and wooden banisters.  The handrails should be colored to match the surroundings.  There should be lighting embedded to complement the subdued lighting in the Time Warner Center at night.  The overall experience suffers when you don’t consider these types of details.

Here are two examples of how escalators can enhance an experience:

When people go to Macy’s in NYC’s Herald Square, the experience is more than just the shopping.  The store is part of the history of the city.  On the upper floors, you can still ride the original old wooden escalators which serve as a reminder of the history and add to the magic of the original Macy’s store.  They are not cheap to operate and all the replacement parts have to be custom made since no one makes them anymore, but people notice them because they are different and surprising.

Wooden Escalator in Macy's

Or take this example.  I was shopping in San Francisco mall recently and I rode my first CURVED escalator.  It had the same function as any other escalator, but it fit the circular space perfectly.  The architects clearly understood that traditional straight escalators would appear out of place (as they often do) in a circular environment.  Further, the flow of foot traffic is improved because going from floor to floor occurs in a seamless circular pattern, avoiding the awkward “about-face” needed to switch escalators in a traditional escalator bank.

Curved Escalator in San Francisco

New designs for boring things like escalators can pleasantly surprise people and enhance their experience.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Wrong information or no information?

Anyone who rides the New York City subway knows that you pretty much never know when the next train is going to come.  You get to the platform and hope you didn’t just miss one.  For the most part, its just random luck (although schedules apparently exist in some secret location that even train operators and dispatchers don’t have access to).

All this could change one day.  Today, unfortunately, is not that day.

New York City has been testing a system on the ‘L’ line for the past couple of years.  It is composed of a combination of electronic signage and audible announcements that tell you when a train is coming.  The funny thing about the system is that whether it is wrong or right is about as random as when the trains come.

As a frequent ‘L’ train rider, I routinely observe the following.

  • “Ladies and gentlemen, the next ‘L’ train is now arriving on the Brooklyn-bound track.” Really?  Where is it?  Oh I see, you meant it would be arriving in 7 minutes.  I get it now.
  • “Ladies and gentlemen, the next ‘L’ train is now arriving on the Manhattan-bound track.”  Uh…  wait, the train is right there?  I thought this was the Manhattan-bound track…  Am I wrong?  Let me hold the doors and delay the thousand people on this train while I ask around?  Oh, it is, the robot voice is just an idiot.
  • “Ladies and gentlemen –”  What?  WHAT?  [seriously, the computer voice actually cuts itself off]
  • “Ladies and gentlemen, the next train will not stop at this station” First of all, why not, and is that just the next train? Second of all, it did stop, and it always does even when this announcement is made.
  • “Ladies and gentlemen, the …[train flies by]… minute.” I couldn’t hear any of that.
  • The screen says 0 minutes until the next train.  Where is it?

And on and on…

0 minutes -- but no train yet...  maybe in a few minutes this sign will be right, just like a broken clock is right twice a day.

0 minutes -- but no train yet... maybe in a few minutes this sign will be right, just like a broken clock is right twice a day.

The lack of information that New Yorkers have become accustomed to is bad enough.  But the false information is so much worse. From a psychology point of view, this phenomenon can be described using prospect theory.  This basically says that people feel worse when they lose something than they do when they gain something of equal value.  In this case, people feel a little better than before if they get the information about trains, but they feel a lot worse when this information proves to be useless.

What does this have to do with design? It illustrates that designing something wrong is often worse than not having designed it at all.  Not only does this system not work, but if it ever works in the future, people probably won’t trust it very much.  The fact that the train system and the public address system appear to be operating independently of each other is a complete design failure.  If designed well, it should be virtually impossible for the inherent linkage of the systems break so miserably.

You must be careful to consider all aspects of the problem at hand before attempting to solve it, or you can actually make the problem worse.  Now, the unreliable announcement system only adds to the already prevalent noise pollution in New York City.

For now, I wish they would just turn it off.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Designing the future of the world

This month’s issue of Fast Company features an article on a company called Participle, a non-profit focused on social change.  It is not just any company, however.  It is a team of designers.

I won’t repeat here what the article says, but the fascinating part about this company is that they are tackling age-old issues in a new way.  Whereas most social issues are dealt with from the top down (i.e. How do we fix Medicare?), Participle looks at them from the bottom up (i.e. What do seniors really desire and how can we provide that in the context of the “system”?).  They employ interdisciplinary teams of designers, economists, psychologists, policy experts and others to create solutions that really do work.

The design approach to problems goes way beyond the general perception of a bunch of people picking at a new gadget or pretty object.  This approach is flexible enough to be applied to almost any problem in very powerful ways.

If design can be used to improve some of the most challenging societal problems, it’s probably also true that many of our other problems can be much more manageable than we think if we use the right approach.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Thinking about context

When designing something, understanding the context in which it will “live” is important.  I took this photo on a subway platform.  In the context of someone standing on the platform in front of this ad, it is a bit scary.  It was probably not the designer’s intention to put a gun to someone’s head.  Good designers understand how the world interacts with their creations.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Etch-a-sketch and the iPhone

etch_a_sketch

In both the low-tech etch-a-sketch and the hi-tech iPhone, the device is merely a framework within which you are free to express yourself.  The key is that they are both so intuitive to use.

The classic etch-a-sketch…  What an example of great design.  It’s not an accident that it is such an iconic toy.  Creating something with the etch-a-sketch is a combination of creativity and strategy, and this is one of the main reasons why this toy is so much more fun than paper and pencil.

The etch-a-sketch can be used by anyone with a few fingers, yet it provides an endless outlet for creativity.  It also evens the playing field in drawing while ridding you of the permanence of real drawing.    If I were writing an instruction manual for it, it would have two words: just play. A lot more things should be designed that way.iphone-off

One recent example of something that is designed that way is a much more hi-tech toy: the iPhone.  The iPhone is pretty much a blank slate when you just look at it.  It is amazingly intuitive.   For example, a friend recently told me that his 2-year old daughter figured out the “slide to unlock” mechanism on the iPhone in seconds (even though, of course, she could not read the text instructions on the screen).  To a large degree, what you can do with the device is not strictly dictated by the hardware.  The flexibility of the iPhone allows users and software developers to unleash their imaginations.

Although a generation apart, the Etch-a-sketch and the iPhone share much in their  use of design principles.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Cell phone key lock (almost)

A few months ago I purchased a BlackBerry Pearl.  I was faithful to my previous 4-year old BlackBerry, but it was finally time for a new one.  It seemed like a no-brainer to go for the “new and improved” model.  All-in-all, the phone is fine, but there is one MAJOR design flaw that is just ridiculous.

Every cell phone has a keyboard lock.  This is designed to prevent your pants pocket or purse from calling a random friend in your phone list and leaving a long, static-filled voice mail where you divulge all your inner secrets.  Of course the BlackBerry Pearl has such a feature and since I put my phone in my pants pocket like many people, I use it frequently.

Mysteriously, I started noticing that when I took my phone out of my pocket, it would be unlocked.  I would also notice phantom vibrations come from my pocket.  I thought I was going crazy.  Was I so addicted to the BlackBerry that I felt email notification vibrations that weren’t there?

After many ponderous hours and thoughts about seeking therapy, I finally figured it out.

The keyboard lock works for all buttons EXCEPT for the OFF button and the button that toggles the phone into vibrate mode.  This has a few implications:

  • If the phone is in your pocket and the OFF button is depressed for a few seconds by accident, the phone will turn off.  Not terrible, right?
  • Well, the bigger problem is that if the phone is already off, it takes only a single tap on the same button to turn it back on.  It then turns on in its unlocked state.  I find that I can never turn my phone off if I am in one of those places (like a theater) where you are supposed to, because it turns on so easily.
  • The vibrate-only toggle button (that’s the # key) also still works when the phone is “locked.”  This means that if you have put your phone in vibrate mode and that key is accidentally pressed for a few seconds, the phone will switch back into normal ringer mode, potentially leading to major embarrassment!

How could the designers have missed this?  If the phone is locked, I don’t want any of the buttons to work.  There should be some obscure series of buttons to press to unlock it, but that’s it.  It’s hard to believe that the designers could get something so simple so ridiculously wrong.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit

Election design

Yesterday, the presidential race finally ended with John McCain’s concession speech and Barack Obama’s victory speech.  One thing that I noticed was the impact of design on those final speeches.  Win or lose, each candidate was going to use the same stage setup that they eventually used to make their speeches.  Politics aside, the setting in which Barack Obama made his speech was far superior from a design point of view.

The flag is wrinkled and we can't see most of it

The flag is wrinkled and we can almost never see it completely

Most TV networks had this shot.  You can barely see the American flag.

Most TV networks had this shot. You can barely see the American flag.

John McCain had a single American flag set up behind him.  Given most network camera angles, the whole flag was rarely seen.  When the cameras closed in on McCain, all you could see were perhaps a couple of  red and white stripes.  The whole backdrop was wrinkled and poorly lit. The podium was small and basic.

And on to Obama…

The American flag appears in almost any camera angle

The American flag appears in almost any camera angle

The flags (and the country) metaphorically embraces its future President

The American flags (and the country) metaphorically embrace the future President

Barack Obama’s stage was much more, well, presidential.  It was clearly designed to exude power.  For one thing, Obama has several flags behind him blowing in the wind.  These flags provided depth and interest through their subtle movement.  In aerial views, they framed the future president and the USA metaphorically embraced him using these flags.  Plus, it worked from any angle.  Obama also stood behind a large and broad podium, one that emphasized power and stability.

Do these things matter?  I don’t know how much, but I would argue that they do matter to a large degree.  Perception is everything.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Reddit